The Latest: Male celebrities dominate in Super Bowl ads
Published on February 05, 2018 at 01:12AM by
NEW YORK (AP) — The Latest on the ads of the 2018 Super Bowl (all times Eastern Time): 7 p.m. Just who are the 111 million viewers of the Super Bowl? According to Nielsen, the audience last year was almost evenly split between men and women — 53 percent and 47 percent, respectively. But advertisers are again turning mostly to male celebrities. Charles R. Taylor, a professor of marketing at Villanova University, said his analysis of Super Bowl ads released in advance last week showed a roughly 2-1 ratio of male-female celebrities in principle roles — in line with past years. The first exception came after the kickoff.
Published on February 05, 2018 at 01:12AM by
NEW YORK (AP) — The Latest on the ads of the 2018 Super Bowl (all times Eastern Time): 7 p.m. Just who are the 111 million viewers of the Super Bowl? According to Nielsen, the audience last year was almost evenly split between men and women — 53 percent and 47 percent, respectively. But advertisers are again turning mostly to male celebrities. Charles R. Taylor, a professor of marketing at Villanova University, said his analysis of Super Bowl ads released in advance last week showed a roughly 2-1 ratio of male-female celebrities in principle roles — in line with past years. The first exception came after the kickoff.
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