What Zuckerberg must do to win back the hearts of users
Published on March 26, 2018 at 05:30PM by Ian Wishingrad
Mark Zuckerberg has not had a good week. A two-year long PR crisis has come to a head, and Facebook is facing some serious backlash. So the question is, how can Facebook win back the hearts -- and more importantly the trust -- of millions? Related: 20 Revelations From Facebook CEO Mark Zuckerberg's Apology Tour As it stands right now, Facebook staunchly believes itself to be a platform -- but what it really needs to be is a brand. Brands fight for our business, and they do so by fighting for our attention. And as a result, brands have personality. Brands make us love them. And that’s the action Zuckerberg needs to take. Think about the companies we all love: Apple, Amazon, Tesla.
Published on March 26, 2018 at 05:30PM by Ian Wishingrad
Mark Zuckerberg has not had a good week. A two-year long PR crisis has come to a head, and Facebook is facing some serious backlash. So the question is, how can Facebook win back the hearts -- and more importantly the trust -- of millions? Related: 20 Revelations From Facebook CEO Mark Zuckerberg's Apology Tour As it stands right now, Facebook staunchly believes itself to be a platform -- but what it really needs to be is a brand. Brands fight for our business, and they do so by fighting for our attention. And as a result, brands have personality. Brands make us love them. And that’s the action Zuckerberg needs to take. Think about the companies we all love: Apple, Amazon, Tesla.
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